Cher Lloyd made a huge impact on The X Factor with her first performance of Turn My Swag On. However, as the series progressed, her performances deteriorated, and the deterioration rapidly continues now, with the release of her debut single: Swagger Jagger
The song opens with the chorus, which makes Rebecca Black's Friday sound like it's the best song you've ever heard. Along with the childish, nursery-rhyme-sounding lyrics, Cher attempts to rap the verses. However, instead of sounding like the next Nicki Minaj, you can't help but feel Cher is simply shouting a series of statements at you, which really lose their effect when you notice her Somerset farmers' accent.
The title Swagger Jagger does not fit the song whatsoever, as Cher transforms into the bland, uninteresting pop star in her first offering, instead of the unique rapper she could have been. Cher tries to fit the hip hop genre with lyrics such as "get your game on," but when sung in Cher's babyish manner, it seems as if she is a 12 year old Belieber with a humiliating obsession with 'swag.'
Thanks to Swagger Jagger, the UK has finally found its answer to Friday. And in the meantime, we have the video to look forward to (or dread..) next week. Swagger Jagger is released in July, with Cher's debut album following in September.
- Tom
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